Monthly Reputation Report

Overall brand reputation improved in March 2025, with the Reputation Score rising to 78.4 (+2.1 vs previous period). Review volume increased by 12%, and the negative review ratio dropped to 11.2%. Three locations remain flagged as high-risk and require immediate attention. One critical media incident is under active investigation. The response rate reached a 6-month high of 94%.

• Reputation Score improved by 2.1 points compared to the previous period.
• 127 new reviews received across 27 locations — review velocity up 12%.
• Negative review ratio decreased from 12.8% to 11.2%.
• 3 high-risk locations identified: Old Town Square, Airport Park, Westfield Commons.
• 2 incidents resolved; 1 critical incident (product recall rumor) under investigation.
• Response rate improved from 89% to 94% — best performance in 6 months.

1. 1Prioritize review response at Old Town Square (18.5% negative ratio). Assign dedicated staff.
2. 2Investigate root cause of low ratings at Westfield Commons — consider on-site quality audit.
3. 3Continue media monitoring for product recall rumor — prepare holding statement.
4. 4Leverage positive momentum at Harbor Point (4.8 rating) in marketing materials.
5. 5Schedule follow-up review of Airport Park within 30 days.