---
title: "Sample Monthly Reputation Report (Demo Data) | BRANDprotecto"
description: "Demo monthly reputation report with fictional data: score trend, review volume, negative review ratio, high-risk locations and recommended next steps."
url: https://brandprotecto.com/sample-report
updated: 2026-10-28
publisher: BRANDprotecto (info@brandprotecto.com)
---

# Monthly Reputation Report

Sample Report — Demo Data

# Monthly Reputation Report

March 2025 Client: Acme Retail 27 locations

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## Executive Summary

Overall brand reputation improved in March 2025, with the Reputation Score rising to 78.4 (+2.1 vs previous period). Review volume increased by 12%, and the negative review ratio dropped to 11.2%. Three locations remain flagged as high-risk and require immediate attention. One critical media incident is under active investigation. The response rate reached a 6-month high of 94%.

## Key Performance Indicators

Reputation Score

78.4

Previous: 76.3

Average Rating

4.58

Previous: 4.52

Total Reviews

4,598

Previous: 4,471

Media Mentions

342

Previous: 318

Active Incidents

3

Previous: 5

Response Rate

94%

Previous: 89%

## Key Highlights

- Reputation Score improved by 2.1 points compared to the previous period.
- 127 new reviews received across 27 locations — review velocity up 12%.
- Negative review ratio decreased from 12.8% to 11.2%.
- 3 high-risk locations identified: Old Town Square, Airport Park, Westfield Commons.
- 2 incidents resolved; 1 critical incident (product recall rumor) under investigation.
- Response rate improved from 89% to 94% — best performance in 6 months.

## Actions Taken

Action Date Status

Response team assigned to Old Town Square negative reviews Mar 15 Completed

Crisis communication draft for recall rumor Mar 18 In Progress

Quality audit scheduled — Westfield Commons Mar 20 Scheduled

Review response SOP updated for all locations Mar 12 Completed

## Recommendations

- 1 Prioritize review response at Old Town Square (18.5% negative ratio). Assign dedicated staff.
- 2 Investigate root cause of low ratings at Westfield Commons — consider on-site quality audit.
- 3 Continue media monitoring for product recall rumor — prepare holding statement.
- 4 Leverage positive momentum at Harbor Point (4.8 rating) in marketing materials.
- 5 Schedule follow-up review of Airport Park within 30 days.

**Methodology:** Data collected from Google Business Profile, Facebook Pages, and media monitoring feeds (news, blogs, social). Sentiment analysis powered by NLP models. Reputation Score is a proprietary weighted index combining review ratings, sentiment, media authority, incident severity, and response rates. Period: March 1–31, 2025.

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