--- title: "How to Manage Reviews on Apple Maps and Bing Places" description: "Claim your Apple Maps and Bing Places listings, find out where their ratings come from, report rule-breaking content and add both to a monthly check." url: https://brandprotecto.com/blog/apple-maps-and-bing-reviews-business-owners updated: 2026-11-09 publisher: BRANDprotecto (info@brandprotecto.com) --- # Reviews on Apple Maps and Bing Places: What Business Owners Can Manage [Home](https://brandprotecto.com) / [Blog](https://brandprotecto.com/blog) / Brand monitoring Brand monitoring # Reviews on Apple Maps and Bing Places: What Business Owners Can Manage Apple Maps and Bing show ratings for your business too, but neither works like Google. Here is what you can claim, see, report and fix on each one. By the BRANDprotecto editorial team · Published November 9, 2026 · Last reviewed November 9, 2026 · 8 min read ## In short - On Apple Maps, users rate places with a thumbs up or thumbs down per category, and Apple's business guide doesn't describe a way for owners to reply. - Bing Places help doesn't describe its own review system, and Bing names reviews on sites like Yelp and TripAdvisor as a popularity signal. - Claiming and verifying both listings protects your hours, phone number and photos from unauthorized changes. - You can report Apple Maps ratings or photos that break Apple's Ratings and Photos Terms, but Apple decides what stays. - A short monthly check of both listings fits next to your Google, Yelp and Facebook alerts. To manage reviews on Apple Maps and Bing Places, first claim and verify both listings. Apple Maps collects thumbs-up or thumbs-down ratings from users, and Apple's business guide doesn't describe a way to reply to them. Bing Places has no documented review inbox; Bing relies on reviews from other sites, so you respond there. Report rule-breaking content to the platform that hosts it. Most review routines cover Google, Yelp and Facebook. Apple Maps and Bing come up less often, but iPhone users search in Apple Maps and Bing results also show business listings. This guide covers what each one lets you control, what it doesn't, and how to check both in a few minutes a month. ## How ratings work on Apple Maps In Apple's iPhone guide, a user opens a place in Maps, taps the rating button and chooses [thumbs up or thumbs down for the available categories](https://support.apple.com/guide/iphone/rate-places-and-add-photos-iphc3e29e15d/ios) . They can edit their rating later, and they can add photos. Apple notes that the Ratings and Photos feature isn't available in all countries or regions, and that users can't rate a place if the rating button doesn't appear. This means two things for owners: - **The input is short.** Apple's guide describes category ratings and photos, not long written complaints. Pay attention to which categories trend down, because that is the feedback you get. - **Check where each review comes from.** If a review on your place card is credited to another platform, reply to it and report it on that platform. Users can also get prompts to rate a place they recently visited, so ratings can come in without you asking. You can't see who left a rating, and Apple's guides don't describe any way to message a rater. ## Claim your location in Apple Business Apple Business (previously Apple Business Connect) is where you claim a place card and control its name, hours, phone number, website, photos and showcases. The steps are in Apple's guide to [adding a single location in Apple Business](https://support.apple.com/guide/business/add-a-single-location-abcb98816a34/web) . In short: - Sign in to Apple Business with a user whose role can manage locations. - Go to Brands, then Locations, and choose Add Location, then Add single location. - Search for your business name. If the place already exists in Maps, select it. Otherwise, create a new location. - Check that the map pin sits on the right building, then enter the category, status, phone number, website and hours. - Verify. You can verify your organization with Apple. For a place that already exists in Maps, verification by phone call may also be offered. Apple calls the number it has on record, and if you don't recognize that number, Apple tells you to contact Apple Business support. ## If someone else already manages your Apple location If you see the note "This location is already managed," someone else has claimed it. That might be a former agency, a previous owner or a staff member who has left. Apple's guide says to add the location anyway and then request a transfer. You explain why and attach documents such as a business license or utility bill. Apple says the review can take up to five business days. If the listing looks like an impersonation, not an old account, see our guide on [what to do when someone creates a fake profile of your business](https://brandprotecto.com/blog/fake-business-profile-impersonation) . **Example (illustrative)** transfer request note: "I am the owner of [Business name] at [street address]. Another organization manages this location, possibly our former marketing agency, and we can no longer reach the account. Attached are our business license and a recent utility bill for this address. Please transfer management to our organization. Contact: [manager's email]." ## What Apple Business shows you, and what it doesn't Once the location is verified, Apple Business gives you [insights for the location](https://support.apple.com/guide/business/use-insights-for-a-single-location-abcbb749656b/web) . According to Apple, these cover searches that led to taps on your place, the kinds of searches people used, place card views, and actions such as directions, website taps, calls, shares and photo views. You can download them as a CSV file and choose a monthly recap. Apple says that usage below a reporting threshold appears as zero, to protect individual customers. Apple's description of insights doesn't mention ratings, and the Apple Business guide doesn't describe a feature for replying to ratings. In practice, you watch your ratings by looking at your own place card in the Maps app. Do this on a schedule and write down what you see, since you won't get an alert. You control the photos you upload in Apple Business. Photos that users add are a separate matter and fall under the rules in the next section. ## Report Apple Maps content that breaks the rules Apple's [Ratings and Photos Terms](https://www.apple.com/legal/internet-services/maps/ratings-photos/) list what a submission must not contain. The terms cover, among other things: - personal or confidential information about anyone, including photos that clearly identify a person - content the uploader has no right to use - impersonation, spam or promotional content - illegal, fraudulent or manipulative activity - a rating or image from a different location than the one it is attached to - defamatory, abusive, harassing, threatening, hateful or obscene content The terms ask people to report content that breaks these rules through the Report a Problem feature. Apple's guide on [reporting an issue with Maps](https://support.apple.com/guide/iphone/report-an-issue-with-maps-iph2c075a8e8/ios) describes how: tap your picture or initials next to the search field, tap Reports, then Report a New Issue. You can also report wrong details, such as a business shown as open when it has closed. The terms say Apple decides whether a submission complies and may remove it, modify it or blur it at its own discretion. A low rating from a real customer is not a rule violation. Report only content that clearly matches one of the listed problems. Name that problem in your report, and keep a screenshot with the date. ## Bing Places: claim and verify your listing Bing Places for Business is Microsoft's tool for claiming or adding your business listing on Bing. Bing's guide to [creating or claiming a listing](https://www.bing.com/forbusiness/help/createYourListing) sets out the order: - Sign in to Bing Places for Business and search for your business by country, name and location. - If the listing exists and is unclaimed, claim it. If someone else has claimed it, use the Request Access option. If you find duplicates, report them. - Complete the details: name, address, phone, category, website, social links, hours and up to 100 photos. - Verify with a PIN sent by phone, text, email or postal mail. Not every option is offered for every listing. Phone verification only appears when the existing listing already has the business phone number and that number hasn't been edited. - Wait for the publish cycle. Bing says this typically takes 7–12 days in North America and up to two weeks elsewhere. Bing says a postcard PIN typically takes 5–6 business days to arrive in the US. It recommends waiting at least 12 days after requesting it before contacting support. If you moved or changed your name, Bing recommends creating a new listing and marking the old one as closed, rather than editing the old listing. If your Google Business Profile is already verified, you can [import it with Google sync](https://www.bing.com/forbusiness/help/syncGoogleBusinessProfile) . Bing says imported listings from a verified Google profile are verified automatically and can stay in sync weekly, every two weeks or monthly. Bing also warns that syncing may create duplicate listings when one already exists on Bing. Check for duplicates after the import. ## Where reviews on Bing come from Bing Places help describes listing details, photos and verification, but not a review inbox or a way to reply to reviews inside Bing Places. Bing's page on [how Bing ranks local listings](https://www.bing.com/forbusiness/help/bingRanking) says it uses web signals to estimate popularity. It names listings with more positive reviews and ratings on sites like Yelp and TripAdvisor as more popular. It also recommends listing your business on such sites. So for Bing, the review work happens on the source platforms: - When a rating or review appears with your Bing listing, check which site it is credited to and open it there. - Reply to it on that site, using that site's tools and rules. - If it breaks that site's rules, report it there. For example, see our guides on [how to report a Yelp review](https://brandprotecto.com/blog/yelp-review-removal) and [how to report a Tripadvisor review as an owner](https://brandprotecto.com/blog/tripadvisor-report-review) . - Use Bing Places support for listing data, such as a wrong address, duplicates or a listing claimed by someone else. ## What you can do on each platform Task Apple Maps Bing Claim and verify the listing Yes, in Apple Business Yes, in Bing Places for Business Edit hours, phone number, website, photos Yes, after verification Yes, after verification and a publish cycle Reply to ratings or reviews Not described in Apple's business guide Not described in Bing Places help; reply on the source site Report problem content Report a Problem in Maps, under Apple's Ratings and Photos Terms On the site the review comes from See performance data Insights: searches, views, actions Check the live listing and your Bing Places dashboard ## Add both to your monitoring routine Neither platform's help pages describe alerts for new ratings, so these two belong on a calendar. If you already have [alerts for new reviews on Google, Yelp and Facebook](https://brandprotecto.com/blog/review-monitoring-alerts-setup) , add a monthly check: - **Apple Maps:** open your place card on an iPhone. Note the ratings by category and any new user photos. Report anything that clearly breaks the Ratings and Photos Terms. - **Apple Business:** download the monthly insights. Look for drops in place card views or direction requests, and confirm your hours are still right. - **Bing:** search your business name and city. Check the address, phone and hours, and see which review sites are credited. Then confirm your listing is still marked Verified in Bing Places. - **Source sites:** follow any review shown with your Bing listing back to its site, and handle it there with your usual process. - **Log it:** record the date, what changed and what you reported, so later reports have a paper trail. If you manage several locations, give each location's check to a named person and keep one shared log. Our [multi-location review management playbook](https://brandprotecto.com/blog/multi-location-review-management) covers how to split those roles. If you'd like an outside view of how your listings look across platforms, BRANDprotecto's [free audit](https://brandprotecto.com/audit/start) is one place to start. ## Frequently asked questions ### Can business owners respond to Apple Maps ratings? Apple's Apple Business guide doesn't describe a feature for replying to ratings. Users rate places with a thumbs up or thumbs down for the available categories and can add photos. Owners can claim the place card, keep the details accurate, upload approved photos and report content that breaks Apple's Ratings and Photos Terms through the Report a Problem feature in Maps. ### Does Bing Places for Business have its own reviews? Bing Places help describes listing details, photos, verification and publishing, but not a review inbox or reply tool. Bing's ranking page says it treats listings with more positive reviews and ratings on sites like Yelp and TripAdvisor as more popular. If a review appears with your Bing listing, check which site it is credited to and reply or report it there. ### Can I get a negative Apple Maps rating removed? Only if it breaks Apple's rules, and Apple makes that decision. The Ratings and Photos Terms prohibit content such as personal information, spam, impersonation, manipulative activity, ratings or images from a different location, and abusive or hateful content. A low rating from a real customer is not a violation. Report clear violations through Report a Problem and keep a dated screenshot. ### How long does Bing Places verification take? It depends on the method. Bing says a postal PIN typically takes 5–6 business days to reach US addresses and recommends waiting at least 12 days before contacting support. After verification, publishing typically takes 7–12 days in North America and up to two weeks elsewhere. Listings imported from a verified Google Business Profile are verified automatically but still go through publishing. ### What if someone else already manages my Apple Maps location? Apple Business shows a note that the location is already managed. Apple's guide says to add the location anyway and then request a transfer. You explain why and attach supporting documents such as a business license or utility bill. Apple says the review can take up to five business days. Make sure your email filters allow mail from apple.com domains. ## Sources - [Rate places and add photos in Maps on iPhone — Apple Support](https://support.apple.com/guide/iphone/rate-places-and-add-photos-iphc3e29e15d/ios) (checked November 10, 2026) - [Legal - Ratings and Photos Terms — Apple](https://www.apple.com/legal/internet-services/maps/ratings-photos/) (checked November 10, 2026) - [Report an issue with Maps on iPhone — Apple Support](https://support.apple.com/guide/iphone/report-an-issue-with-maps-iph2c075a8e8/ios) (checked November 10, 2026) - [Add a single location in Apple Business — Apple Support](https://support.apple.com/guide/business/add-a-single-location-abcb98816a34/web) (checked November 10, 2026) - [Use insights for a single location in Apple Business — Apple Support](https://support.apple.com/guide/business/use-insights-for-a-single-location-abcbb749656b/web) (checked November 10, 2026) - [Bing Places for Business Help: Create your listing — Microsoft Bing](https://www.bing.com/forbusiness/help/createYourListing) (checked November 10, 2026) - [Bing Places for Business Help: Bing ranking — Microsoft Bing](https://www.bing.com/forbusiness/help/bingRanking) (checked November 10, 2026) - [Bing Places for Business Help: Sync your Google Business Profile with Bing Places — Microsoft Bing](https://www.bing.com/forbusiness/help/syncGoogleBusinessProfile) (checked November 10, 2026) Prepared by the BRANDprotecto editorial team with AI assistance and checked against the sources above. Platform rules and laws change: always confirm the current wording at the source. This article is general information, not legal advice. ## See how your business looks online Request a free reputation audit. We look at your Google Business Profile and your Google reviews and email you the summary with your Brand Health Score and the main problem areas within one business day. [Start free audit](https://brandprotecto.com/audit/start) ## Related articles [Brand monitoring How to Get Alerts for New Reviews Across Google, Yelp and Facebook A hands-on setup guide for new-review alerts on Google, Yelp and Facebook, plus a simple routing plan for who sees which alert and how fast they reply. November 5, 2026 · 7 min read](https://brandprotecto.com/blog/review-monitoring-alerts-setup) [Brand monitoring Social Listening vs Brand Monitoring: What's the Difference? Brand monitoring tells you what was just said about you so you can respond. Social listening looks at patterns over time. Here is how they differ and where to start. November 2, 2026 · 7 min read](https://brandprotecto.com/blog/social-listening-vs-brand-monitoring) [Brand monitoring Someone Created a Fake Profile of Your Business: What to Do A step-by-step plan for fake listings and social pages that pose as your business: what to collect, where to report it on Google, Facebook and Instagram, and how to spot new copies. October 30, 2026 · 7 min read](https://brandprotecto.com/blog/fake-business-profile-impersonation)